The National Center for Public Policy Research recommends Amazon establish a Bitcoin treasury.

The National Center for Public Policy Research, Washington, D.C.-based think tank advocating for free-market policies, highlighted that MicroStrategy's stock outperformed Amazon's by an impressive 537%, largely due to its strategic adoption of Bitcoin. In light of this success, the think tank has submitted a shareholder proposal urging Amazon to consider implementing a Bitcoin corporate treasury strategy at its April 2025 shareholder meeting.

The proposal critiques the Consumer Price Index (CPI), currently pegging inflation at 4.95%, as an "inadequate measure" of actual currency debasement. The authors suggest the true inflation rate could be twice the reported figure, which significantly undermines the value of Amazon's $88 billion in cash and short-term equivalents. To safeguard shareholder value, they recommend Bitcoin as a hedge against this risk. 

In their argument, the authors noted that as of December 6, 2024, Bitcoin's price had risen 131% over the past year, vastly outperforming corporate bonds, which averaged just 5% returns. Over five years, Bitcoin's value surged 1,246%, outpacing corporate bonds by 1,242%. They proposed Amazon allocate at least 5% of its assets to Bitcoin, citing MicroStrategy's success in adopting a Bitcoin treasury strategy. Under this approach, MicroStrategy and its founder, Michael Saylor, have set a precedent that is gaining traction among corporations and pension funds.

According to the MicroStrategy Tracker, the company's Bitcoin holdings now exceed $40 billion, yielding an estimated $17 billion in profit. Mining firm MARA, formerly Marathon Digital, followed suit by completing a $1 billion convertible note offering at 0% interest in November 2024, using the proceeds to acquire 6,474 Bitcoin for its treasury.

Additionally, artificial intelligence firm Genius Group announced in November 2024 that it was converting its treasury assets into Bitcoin. The company initiated this strategy with the purchase of 110 Bitcoin at an average price of approximately $90,932 per coin.