Trump Media shares rise after ETF deal announcement

Despite President Donald Trump’s return to the White House, Trump Media, which operates the Truth Social platform, has faced a tough year in the markets. Before the after-hours boost, its stock had dropped 38% in 2025.

In a press release, the company stated that the upcoming ETFs and exchange-traded products will focus on a “Made in America” theme and are set to launch later this year, pending regulatory approval. 

This marks Trump’s latest move in the crypto space, following his family's ventures into Trump-branded NFTs, memecoins, and plans for a crypto-based financial institution.

The announcement also raises further questions about the intersection of Trump’s business dealings and policy agenda.

Trump remains the majority owner of Trump Media, a company valued at approximately $4.6 billion. However, the business continues to operate at a loss, reporting a $400 million deficit in 2024 against $3.6 million in revenue.

Most of the ETF development and management will be handled by Crypto.com and its U.S. affiliate, Foris Capital. 

This follows a familiar pattern for Trump, who has historically licensed his brand to other companies rather than developing products in-house.

Crypto.com CEO Kris Marszalek highlighted the partnership as an opportunity to leverage a "brand with a loyal following.”

The ETFs will be marketed under TMTG’s new fintech division, Truth.Fi. According to the press release, Crypto.com will handle backend technology, custody services, and provide the cryptocurrencies for the ETFs. 

The planned funds will include a mix of digital assets like Bitcoin and Cronos (Crypto.com’s native token), alongside traditional securities from sectors such as energy.

Once launched, the ETFs will be available internationally, including in Europe and Asia, through major brokerage platforms and the Crypto.com app, which serves 140 million users globally.