Michael Saylor’s strategy to Raise Up to $21B for Bitcoin Purchase

Michael Saylor’s company, the world’s largest public corporate Bitcoin holder, is doubling down on its Bitcoin accumulation strategy with an ambitious plan to raise up to $21 billion.

Currently holding approximately 499,096 BTC (valued at around $41.2 billion), the firm has launched a new "ATM Program" to issue and sell shares of its 8% Series A perpetual strike preferred stock to secure fresh capital.

On March 10, the company announced a new sales agreement allowing it to issue and sell shares to raise funds for general corporate purposes, including purchasing more Bitcoin (BTC). 

The company intends to execute these sales gradually and strategically, considering factors such as market conditions, trading price, and volume at the time of sale.

As outlined in the filing with the Securities and Exchange Commission (SEC), the company emphasized that the net proceeds will primarily be used for acquiring Bitcoin, alongside supporting working capital and other business initiatives. 

This plan aligns with the company's broader "21/21 plan," which aims to raise $21 billion in equity and $21 billion in fixed-income securities over the next three years to increase its Bitcoin holdings significantly.

Since adopting its Bitcoin reserve strategy in August 2020, Strategy has consistently expanded its holdings, influencing major companies like Tesla and Metaplanet to follow suit. In 2025 alone, the company has publicly disclosed six separate Bitcoin acquisitions, purchasing a total of 52,696 BTC since January 13. 

Currently, the company’s BTC yield stands at 6.9% year-to-date, with Bitcoin trading at around $82,972. In 2024, Strategy achieved an impressive 74% BTC yield, and it is now targeting a 15% BTC yield for 2025.

Michael Saylor, co-founder and former CEO of the company, remains a vocal advocate for Bitcoin adoption. He continues to push the United States government to expand its Strategic Bitcoin Reserve, proposing that the government should acquire up to 25% of Bitcoin’s total supply— increasing its current reserves from 200,000 BTC to 525,000 BTC. 

Saylor believes that a strong Bitcoin reserve would position the U.S. as a dominant player in the global crypto economy, helping secure financial stability in an increasingly digital world.

With its latest funding initiative, Strategy is reinforcing its status as the largest institutional Bitcoin holder, setting a precedent for corporate and governmental adoption of BTC. 

As the company continues to accumulate Bitcoin strategically, its aggressive approach signals confidence in Bitcoin’s long-term value and role in the future of finance.