President Biden's Campaign Team Hires Expert of Memes.

President Joe Biden’s reelection campaign is making waves in the digital world by seeking a “Partner Manager” specifically tasked with engaging top content and meme pages across the internet. In a bid to resonate with Gen Z voters, the Biden for President (BFP) campaign is venturing into uncharted territory by acknowledging the influence of memes in contemporary political discourse.

This strategic move reflects a growing recognition within political circles of the significant impact that internet culture, particularly memes, can have on shaping public opinion and mobilizing support, especially among younger demographics. By actively seeking out an individual to manage these digital relationships, the Biden campaign is signaling a willingness to adapt and innovate in its outreach efforts.

The job posting, based in Wilmington, Delaware, offers an enticing salary range of $65,000 to $85,000 per year, indicating the importance and value placed on this role within the campaign structure. This salary range also surpasses the national average for digital marketers, underscoring the significance of this position in the campaign’s overall strategy.

The primary responsibilities of the successful candidate will involve nurturing and maintaining relationships with digital media companies, podcasters, and meme pages across various social media platforms. This includes overseeing day-to-day operations related to engaging with these online communities, curating content, and fostering dialogue that aligns with the campaign’s messaging and objectives.

While this may seem like uncharted territory for traditional political campaigns, the Biden team has demonstrated a willingness to embrace internet culture in the past. The adoption of the “Dark Brandon” laser eyes meme in early 2022 served as a prime example of the campaign’s efforts to project a more relatable and digitally savvy image of the 81-year-old president.

Biden’s engagement with internet memes hasn’t gone unnoticed, with his playful response to the "Dark Brandon" meme during an appearance on Seth Meyers’ Late Night show garnering attention. His subsequent reiteration of the persona at an April White House Correspondents’ Dinner further showcased his willingness to embrace online humor and trends.

This latest move by the Biden campaign is not only a testament to the evolving nature of political communication in the digital age but also underscores the broader trend of political figures harnessing the power of memes and internet culture to connect with voters on a more personal and relatable level.

However, the Biden campaign isn’t the only one leveraging memes for political gain. Donald Trump’s campaign has also capitalized on internet culture, as evidenced by the viral spread of his August 2023 mugshot. Trump’s team wasted no time in monetizing this moment, swiftly rolling out merchandise featuring the mugshot image and even launching a “MugShot” nonfungible token (NFT) collection.

This juxtaposition highlights the increasingly prominent role that memes and internet culture play in modern political campaigns, transcending party lines and becoming integral components of candidate branding and outreach strategies. As both sides continue to navigate the ever-changing landscape of digital politics, one thing remains clear: memes are no longer just a form of entertainment but a powerful tool for shaping political discourse and influencing public opinion.